About Us

Shopify solutions that remove friction and grow revenue.

We bring research, conversion strategy, design, and development into one Shopify partnership, from finding the friction to building the fix.

Founded: 2017
Based in: Connecticut, USA
Working with: U.S. and worldwide clients

What we do

From finding the problem to shipping the fix.

01

Shopify CRO, UX audits, and A/B testing

Find where shoppers get stuck, prioritize what to fix, and measure whether each change improves the customer journey.
02

Theme development, customization, and performance

Build responsive, maintainable storefront changes with design and development handled together.
03

Custom apps, integrations, and automation

Create the app, integration, or automation your store needs when off-the-shelf tools do not fit.
04

Ongoing Shopify support and retainers

Keep improving after launch with a partner who knows your store, its constraints, and why each change was made.

Founder of AESYMMETRIC

Alex Espinoza

Alex is the founder of AESYMMETRIC and a professional software developer since 2012. Since launching the agency in 2017, he has worked with more than 300 brands on Shopify theme functionality, customizations, custom apps, API integrations, and conversion rate optimization.

Before AESYMMETRIC, Alex was a Creative Technologist at MullenLowe U.S., where he handled front-end and back-end development for National Geographic, Royal Caribbean, American Greetings, Century 21, EY, and the U.S. Department of Defense. He contributed to National Geographic’s Saints & Strangers ↗ digital companion experience, a 2016 Webby People’s Voice winner for Best Home/Welcome Page.

Professional development: Since 2012
Brands supported: 300+
Webby-winning project: 2016